Hypnosis is a natural state of mind which we all experience on a daily basis, such as when driving a car and ???zoning out???, watching TV and drifting off, or daydreaming throughout our day as we lose focus on whatever our mind was previously occupied by. At night when we first fall asleep we enter an altered state of awareness half awake and half asleep relaxed and comfortable, safe and secure, aware but not bothered, by our surroundings. This is something most people can relate to and is the easiest way to describe the feeling of hypnosis. Hypnosis is used in many forms of modern day advertising to attract you to certain ideas or products and often by public speakers and politicians to captivate their audiences.